Site optimisation
Search Engine Optimisation (SEO) is on the tip of everyone’s tongue these days. Google and other search engines are the key to most people finding your website and both you and your competitors want to have the highest position possible.
SEO is a science in itself and requires a full time effort to make sure your pages are optimised with keywords and phrases Google friendly, and up to date.
The last thing you need is for your content management system to ruin all your hard work and waste the money you spent on SEO by creating badly structured or search engine un-friendly pages.
iPUS™ ensures that there are no technical issues affecting the success of your Search Engine Optimisation:
- Search engine friendly, ‘real world’ URLs – Instead of meaningless unfriendly system generated URLs many systems utilise. Take a look at the difference. Which makes more sense?
www.mypage.com/content/my_interests.html
or
www.mypage.com/content/docs/lib/cgi_bin/page.asp?id=3224tyhe7679&page=bnnhhiiu332&session=888iijjakygf2889d93nndh890jhja90037bd7920ojd-0-2
- Automatically generated metatags – These are the technical page references that iPUS™ will generate to assist search engines in indexing your pages. You can also optimise them yourself if you have SEO experience.
Google site maps – Generate a site map which can be submitted to Google helping its spiders navigate your website and find your content. Google mapped sites are much more likely to be noticed than those that are not.
Click here to learn more about our Search Marketing services
